THE FUTURE OF ADVERTISING

Advertising is something we are experiencing in our day-to-day life, directly or indirectly. But, have we ever noticed how things changed over from the past to present? We saw them in newsletters, posters, radio, TV, computers, internet, social medias, YouTube videos and now in all web platforms and what not?

But, where are we heading to, from here to future? What awaits us? and where are the advertisers heading to, to reach us with their brands and products? Come join with me in this breathtaking analysis of it.

We presently see Ads in visual format. It came out of an evolution from seeing in paper in black and white to color to hearing in radio to seeing and hearing at the same tie in TV or Internet. Next will be then experiencing it. Yes, you are right, we are going to start experiencing Ads in coming days. We are having gaming experience in VR. Inside the gaming arena we will have advertising brands banners in them. We will not just watch TV, we will start experiencing 3D in TVs as well where we will see brands more closer.

We will start communicating not just over phone call or video call, but will start seeing them lively in hologram soon. If we can see them in hologram, what if Ads start giving experience of their brands in hologram? We will start experiencing outlets, movie trailers, theme parks, technology products over hologram. And now, what if we see brands displaying their products and banners inside these arenas of holograms.

Most of us won’t let sales people inside our houses, but now technology will bring everything and everyone inside your house, right next to you. There are innovations happening to make gloves that will make you feel the product virtually, without having it next to you. Yes, it was successful and its on its way to reach you soon. What if you live your whole life in just Virtual reality like an animated Hollywood movie and what if advertisements enter there.

Evolution is the only thing that keeps us moving and advertisers and marketers are following, updating and evolving over the period, to reach you as frequent and as soon as possible. Your interests, your preferences, your emotions, your likes and dislikes, everything is being watched, tracked and known, to bring to you just what you need exactly. This gives the marketers and sales men an edge to sell and convert most of the sales they make and reach the exact target audience as precise as possible.

Brands are increasing day by day and so their competition as well. Advertisements have become more fierce day by day and so the investments in marketing is also increase. After a point people will have everything and its marketing and advertising that will make them stand out from the rest. Very few brands will naturally reach the audience, and even that will not stay forever if it doesn’t update itself.

With change in trend and change in preference, its going to be really tough to make people turn for a second to just see what you wanted to say to them, until they really need that product. There is a reason why sales and marketers are the highly paid set of people in corporate, as it’s the only department that brings in money. So, set back and get ready to experience what’s coming ahead of you.

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