Marketing from Mars

Branding is one important way to make consumers know about your product and influence them to buy. Channels through which we make this branding plays a vital role, and this has evolved over a period of time. 

In the early days, we came to know about the brand only through newspaper and radios but it took time to cover many consumers because not everyone used to read newspapers or hear radio during those times, most of them used to buy through word of mouth. But, once many different brands of newspapers started coming, and different radio stations, with different shows started entering the communication industry, people started to buy newspapers and listen to the radio. 

Advertising enters wherever their target audience are in large numbers and hence it entered newspaper and radios. Newspapers gave space in their magazines specifically for advertising. Later, spaces were given in between news articles. This was done because, say, if an article is related to cars in the newspaper, then car brands can use that space for their advertising, which is relevant and the majority of people who will read this article will be interested in cars as well and hence the Ad reaches their target. Similarly, in radio shows pertaining to specific concept or targeting specific group of audience started having spots of relevant Ad content, which makes the Ad reach better.

Later after the introduction of television, companies started making Ad’s for their product and that attracted a comparatively large number of consumers but it was so difficult for the companies to create trust . Slowly internet started evolving and today the number of consumers who go online drastically increased and so, now companies have to develop a new channel to reach consumers.

Development in the Digital and media technology are prompting the companies to start new methods to reach and interact with consumers. The digital world is evolving rapidly, in terms of mobile marketing, blogging, games, digital media, Web 2.0 and consumer created content.

Using digital platform is more beneficial for companies because they can target the right group of consumers, keep them engaged regularly, easily understand the consumer behavior through online feedback, develop new products based on their interest and it is cost efficient compared to other traditional marketing methods. So it is necessary for all the companies to develop digital platform, even in B2B it will be helpful to get clients from different  places.

Digital marketing helps companies to remind the customers regularly about their product. For example, Initially the number of web users was less because computer was the only means to use the internet but after the birth of smartphones making use of the internet was made easy and the amount of users is keep on increasing. Today no one is without mobile phones even girls replaced their teddy bears with smartphones. Every child started playing games and surfing for stuffs in phone, we can pay our bills, read books, order food, dress, furniture and etc. In social media, Users may get regular feeds or ads regarding the products they searched and that might even trigger them to buy that product.

So through internet reaching the consumers is made easy for the companies. The only challenging thing is how they are going to attract the consumers and make them buy their product in this competitive world. Companies have started building a separate team for doing digital marketing or hiring DigitalMarketing Agency in Chennai for better performance of companies.

There is a wide scope in Digital Marketing field. The job of digital marketers it to identify the right target group and do brand awareness. Likewise they have to keep on tracking their competitors and take necessary actions to create brand loyalty among consumers

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