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THE FUTURE OF ADVERTISING

Advertising is something we are experiencing in our day-to-day life, directly or indirectly. But, have we ever noticed how things changed over from the past to present? We saw them in newsletters, posters, radio, TV, computers, internet, social medias, YouTube videos and now in all web platforms and what not? But, where are we heading to, from here to future? What awaits us? and where are the advertisers heading to, to reach us with their brands and products? Come join with me in this breathtaking analysis of it. We presently see Ads in visual format. It came out of an evolution from seeing in paper in black and white to color to hearing in radio to seeing and hearing at the same tie in TV or Internet. Next will be then experiencing it. Yes, you are right, we are going to start experiencing Ads in coming days. We are having gaming experience in VR. Inside the gaming arena we will have advertising brands banners in them. We will not just watch TV, we will start experienci...
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Marketing from Mars

Branding is one important way to make consumers know about your product and influence them to buy. Channels through which we make this branding plays a vital role, and this has evolved over a period of time.  In the early days, we came to know about the brand only through newspaper and radios but it took time to cover many consumers because not everyone used to read newspapers or hear radio during those times, most of them used to buy through word of mouth. But, once many different brands of newspapers started coming, and different radio stations, with different shows started entering the communication industry, people started to buy newspapers and listen to the radio.  Advertising enters wherever their target audience are in large numbers and hence it entered newspaper and radios. Newspapers gave space in their magazines specifically for advertising. Later, spaces were given in between news articles. This was done because, say, if an article is related to cars in the n...
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